Westside Data Solutions LLC

Transforming Service Data into Strategic Growth

Westside Data Solutions LLC Case Study

Overview

Executive Summary

A rapidly growing home services company in metro Atlanta partnered with Westside Data Solutions to transform years of customer service history into actionable insights. With over a decade of client data encompassing repair, service, and installation work, the company was ready to leverage analytics to refine its marketing strategy, improve customer retention, and scale its operations.

Westside Data Solutions delivered a comprehensive dashboard that visualized key trends in client acquisition, geographic service distribution, repeat business, and job volume from 2020 to 2025. The analysis revealed a consistently growing repeat customer base and highlighted a risk related to dependency on a single client acquisition channel, indicating opportunities for lead diversification and growth.

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Key findings

Dashboard Highlights

  1. Lead Source Dominance: Out of ten client lead sources, one platform accounted for over 75% of client acquisitions.  
  2. Regional Hotspots: The highest client density was found in specific metropolitan areas, revealing potential opportunity zones in the surrounding cities.
  3. Repeat Business Growth: The repeat customer rate increased from under 2% in 2021 to nearly 40% by 2025.
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Strategic Recommendations

  1. Diversify Acquisition Channels: Invest in emerging sources, such as referrals and partner networks, to reduce dependency risks and enhance conversion rates. 
  2. Geographic Targeting: Use the heat map to guide advertising and outreach efforts toward underserved yet high-potential neighborhoods.  
  3. Retention Incentives: Bolster customer loyalty through targeted campaigns for repeat customers and referral rewards.
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Anticipated Impact

Ongoing Project Impact Analysis

  1. Risk Mitigation: Reducing reliance on a single lead source safeguards against potential downtimes or changes in platform policies.  
  2. Data-Directed Marketing Spend: Focused outreach optimizes advertising investments in high-return areas.  
  3. Operational Insight: Tracking year-to-date job performance and key performance indicators supports improved planning and resource allocation.